One of the worst things about social media is having to endure the ‘stuff’ that other people think is really interesting, and in particular this obsession with how many days it is to Christmas!
It has begun, the new school year has barely started and already my FB feed includes an image from ‘ELF’ and a countdown to Christmas…still four months away.
For me, Christmas begins way back in January, at the annual London Toy Fair – that’s when we see what’s new, what’s not and what’s going to be hot in the year to come. By May, the orders go in for the big suppliers …yes, by the time you are lathering the kids in factor 50 and planning your summer holidays, I’m trying to second guess how much LEGO I’ll need to keep Santa stocked at the end of the year.
It’s not that I don’t like Christmas, I love it, but I want for it to stay special. After all, it is only one day in 365, yet it seems that the pressure is so great to create that perfect day that all the others get lost along the way.
In The Toy Shop, we’ve already begun wrapping Christmas gifts, clearly there are people out there who are either very organised or they just can’t wait for Dec. 25, and we are delighted to be able to help.
We also run a Christmas Club which always a popular method of spreading the financial load or securing that longed-for gift. That leaves me with my annual dilemma – when is it okay to mention the ‘C’word?
Typically, the earlier you start a Christmas Club, the better, but that means we, at the shop, need to shout about it all year long, and that’s my point…I don’t want to shout about Christmas all year long! I want to roll Easter eggs, paddle in the sea, climb hills, go to festivals…work hard, play harder. I’m sure you get it.
But here’s a thought, what if a little early planning now just might help with the real pleasure of enjoying the other 364 days of the year? Maybe facing up to the ‘C’word, putting it into context just might make that possible, perhaps taking a few days to think about it now, will free up a few weeks when the crazy season really starts in December?
So, as it’s now the beginning of September, I’m not going to shout, this is more of a loud whisper, just to say…”The Toy Shop Christmas Club is open, if you’d like to know more or join up, drop in and see us in store, we’re happy to help”.