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Welcome to The Toy Shop - a little, friendly toy shop with BIG ideas.

CHEATWELL

Founded in 1986, Cheatwell started out producing board games but has since gained an unrivalled reputation for the design and development of innovative toys, puzzles and gifts.

The name ‘Cheatwell’ – a lucky combination of surnames – has since become synonymous with a company that produces fun, bright and quirky products with huge consumer appeal. The Cheatwell range is now exported worldwide and distributed across Europe and the English-speaking world.